Your herd, and the beef shares people reserve from it.

For a small cattle breeder, beef or dairy, who sells beef direct

• —An animal followed from birth to the freezer, down to the pounds of each cut still left.
• —A public shop where customers reserve a share, and the freezer can never be promised twice.
• —Beef orders, milk checks and sale-barn checks add up to one income total, with feed and other costs logged beside it.